- Memorable characters with distinctive voices. For non-fiction, this equates to a memorable narrative style and voice. Think of documentaries you have loved. What made them stand out? A lot of that will be down to the narrative voice.
- A plot that keeps the reader enthralled and has plenty of ups and downs. For non-fiction, it is a case of setting out what you want to share with the reader in an entertaining and informative way. No dull list of facts etc. You want to engage with your reader and draw them into the world you're trying to show them.
- To meet the needs of the reader whether it is to entertain them with a story or show them something they hadn't known with non-fiction. You really do need to know your audience.
- A powerful ending that delivers on a promising start.
- No sagging middles!
- A good, memorable title which hooks the reader.
- To be a good advert for the other writing you do!
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