You also get the "will the awkward character get away with it?" effect in that your readers will stay glued to the page/screen to find out the answer to that. Awkward characters aren't in themselves a guarantee of a page turner but they can help a lot! Awkward characters are a wonderful aid to a writer.
All stories have to have an awkward character somewhere or, in my view, there is no story. The basic premise of any tale is that Character A wants X but Character B is determined they shouldn't. From Character A's viewpoint, Character B is the awkward one. Naturally Character B will feel it is the other way round.
So think about what would make your character awkward. Yes, they can just be stubborn to begin with, but what triggers their actions in your story? What is it they will move heaven and earth to get/achieve? How do they overcome the obstacles in their way? Will their awkwardness help them to achieve success or get in their way because they alienate anyone who would've helped them?
Plenty to think about there!