Song titles, film titles etc can be a useful source of pointers to help develop your own titles. Sometimes the theme of the story can make the title spring out at you. Sometimes it is realising what the theme is afterwards that can help you finalise your title. But however you come up with the title, I think the important points are:-
- It is appropriate to your story.
- It sticks in the memory. Alliteration can help.
- I'd advise keep it simple.
- It should sum up what the story etc is about - see the title of this piece!
- The title should draw you in and make you want to read on.
A good title can make you smile (I've come across some great punning ones). Others pique my attention but all grab my attention.