- Intelligence. They have good reasons for doing what they are doing, will carry out their plans intelligently, will not waste time and will not destroy anything or anyone unless this is a crucial part of their overall scheme.
- Charm/Good Looks. They will use their charm and good looks to help progress their goals. They are bright enough to reward those that help them (this is more likely to keep such people loyal and not to turn Queen's evidence). They are also bright enough to realize a really good looking and charming person will get away with much more than someone who does not have those qualities.
- Courage. They will only run away from the battle if this means that they will survive to fight another day. They know that courage as a quality is very appealing and will encourage their followers. It also can be used for propaganda purposes.
It may sound a contradiction in terms but a good villain has the following qualities.
I'm Allison Symes and write fairytales with bite, especially novels and short stories.