- Ensure your world has a wide variety of creatures/people/magical beings as possible. You may not necessarily write about each one but references to other parts of your world where these others live can help make your world seem more real. After all Earth is made up of different species/human types and none of us know them all but we do know they're out there.
- Ensure those characters you do write about have their own distinct culture, method of speaking, ways of using magic and so on. It helps you and your readers tell the difference. As in life, there are those with more talents than others and this can cause resentment, so with your fictional world. Clashes spark stories. Causes of resentment can make a good spark to start off with.
- Know your creatures inside and out. I've found a useful way of doing this is to "interview" my characters. This can also make good blog material and helps flesh out your creations.
- Ensure your characters have their flaws and virtues. Nobody is entirely good or evil.
- Are your evil characters evil due to disposition or have circumstances/past treatment sent them that way? I find the latter more interesting to write about. It also holds out the possibility they might be turned back to good again if handled in the right way. Then it's up to you whether that possibility occurs or not.
I'm Allison Symes and write fairytales with bite, especially novels and short stories.