So what form does the media take in your fictional world? Is there such a thing as social media? Who controls it? What form does the creative arts take in your setting where you might have characters who will want to promote their works?
What kind of characters run the media you've invented for your stories? How did they get to do this? Are there regulatory bodies ensuring the media have to act fairly? And what do the "ordinary people" make of the media? Do they generally trust it or are they suspicious of it? What has led them to taking the views they have?
Food for thought there I think!